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I want to share an excellent article that I read in Bikeportland.org a place that is in charge of delivering every day news on the scene ciclística of the city.
Is it entitled “Want to be like Copenhagen? Think about vacuum cleaners and raging bulls” (You want to be like Copenhagen? He thinks about hoovers and bulls)
It was presticioso what I read and to tell them my interpretation of the matter was not allowing me to transmit the enriching and illuminating of many conclusions that are extracted of. The best option that stayed was to translate it.
The translation is free and him agregé some comments that are labeled like “Note of the translator”. These comments are expressions of agreement and other notes on the translation in themselves.
I hope that you should enjoy it, since it is contained of the (almost first hand in matters of promotion of the use of the bicycle, in addition to being much aligned by our approach with regard to the topic of the mobility in bike.
Do you want to be like Copenhagen? He thinks about hoovers and elephants
If Portland (USA) wants to take the urban cycling at a level of real leading role and this way to reach levels of use of the bicycle as that it is possible to see in European cities, they need to make of the use of the slightly easy bicycle, focusing in the positive aspects, to appease the motorcars conduction and to take the necessary actions to counterreduce the feeling anti-bicycle. These were some of the advices delivered by Mikael Colville-Andersen, photographer, producer of movies, journalist, and one of the biggest ambassadors of Copenhagen and his system of transport in bike. Mikael delivered these advices in the event Sleep On Wheels, protected by the embassy of Denmark that will take it also for other countries, figura Mexico, Spain and Japan. There Marketeando presented the Culture of the Bicycle: 5 targets to promote the urban cycling.
Mikael opened his presentation emphasizing that the relation of the habitatntes of his city with the bicycle is something completely general, something of every day:
Our relation with the bicycle in Copenhagen is very afín to the relation that it is possible to have with a hoover. We neither have 5 of them nor support them in the impeccable state, brilliant and lubricated, there are neither groups nor enthusiasts of the hoovers, we do not go to a specializing shop to buy exclusive clothes to aspire. The bicycle as the hoover, it is simply hardware, one of them is to clean our hearth, we use other one to move to the surroundings of the city
The persons listened to high place and skylight that in Copenhagen there are no “cyclists“, only persons who ride bicycle every day, Mikael calls them “Cycle Citizens”
On having asked him, because they ride bicycle, the inhabitants of Copenhagen (56 % uses the bike) answer that they use it because it is Easy and Rapid. Mikael supports his first target in a concept that he calls "A2Bism" (Note of the translator: something like question that it allows to go of A to B) that simply consists in that if esxistiera infrastructure in a place that allows the bicycle to be the easiest and rapid way of coming of A to B, masificará his use.
This is what all the people want. We are all homo-sapiens. It does not import if we go on foot, in bike or in car, we want only to come immediately to destination. We are like water streams, we will look naturally for the most rapid route.
To illustrate this point he shared an anecdote. In the 80, when Copenhagen was experiencing a boom in the use of the bicycle, the authorities of the city worried because many persons were circulating in bike along the most congested and important streets. “They were thinking that that must be stopped, because it was dangerous and insecure” (Note of the translator: immediate and directo reaction in many persons). The solution of the authorities was to turn the bicycles traffic away to minor streets, constructing ciclovías of típico high place across quarters. (Note of the translator: Why do we have to repeat the same errors?)
The problem was that the routes across residential areas it was implying that the persons had to cuelgue 10 to 15 minutes out of the most rapid and easy route that had been planned. The result? nobody used the flaming ciclovías. “It was a defeat. Then the authorities of the city shrank of shoulders and digeron, that devils, and they put them in the selecto avenues.”
The lesson was that the planners had to put the infrastructure for bicycles where the people really wanted to go, not where the experts and engineers (Note of the translator: that also go pasmado the most expensive), were thinking that they had to go.
In addition to his popular blogs (Copenhagenize and Chic Copenhagen Cycle) and movies, Mikael is a proprietor of a company of Marketing, which specializes in helping the cities to “Copenhagenizarse“. He believes that more planners and promoters of the bicycle need to apply beginning of Marketing in order to reach massively the persons.
Mikael feels that the “Bicycles are a multivitamínico species for the urban scenery”. Unfortunately, it clarifies, the bicycles they are often sold and promoted in such a way that they turn demodé to be dangerous and like machines that make his driver sweat. ”These are not sale arguments much motivantes so that the people think about the bike as transport option”
It took as an example the beautiful ancient posters across which the bikes were improving themselves. “It was one of the most brilliant periods in the history of the marketing and the people about the world bought bicycles and used them”
figura anecdote to illustrate the positive impact of the bicycles in the world, Mikael counted an illuminating history, about figura the sociologists thought that the bicycles had helped to the genetic progress of the persons.
The bicycle allowed a mobility explosion … Formerly, if you had been a farmer or worker, the rural areas were quiebro wide, therefore, to come from one city to another very very difficult age, some of others were extremely distant. The bicycles appeared and appointments wider allowed to obtain suddenly in radioes what improved the genetic reservations
The Mikael’s second granibjetivo is “always to sell the bicycles in a positive way”. He compares the marketing of the bicycles with that of the cars.
You will never listen to the people of the business of the cars to speak negatively about his product, ever. They will never say to you that to drive is considered to be one of the most difficult activities that the homo-sapiens has had to learn. To hunt mammoths is not compared at all to handle a car. They will never say to you that the levels of the dangerous particles of hydro-carbon that exists in the air are more concentrated inside the car that when you go with your bike close to one … They will never say to you that the risk that is to suffer an injury in the head is more inside a car that in a bicycle and in no case I have seen the people of the automotive industry promoting the use of the helmet to lead cars (Note of the translator: not – ta-ble)
A key to do of the use of the bicycle the crucial transport way is to point at the dangers of the motorcar. Mikael compares to the car with an elephant in a glassware. (Note of the translator: The bull, originally in the article, was changed into an elephant, which has more sense for us like saying)
Someone has left an elephant in a glassware. We know that the elephant will not go to any side (it has become very big número uno to go pasmado for the door). Like that is that we wrap in plastic with burbujitas each of the pieces of the most expensive crystal, while the elephant already dumped nearly 8 shelves in the corridor 9 and cagó in the soil. It is strange, because we have developed a fantastic aptitude to ignore the elephant of finished and absolute form
Continuing with the comparasión, Mikael says that knowing that there is an elephant in the glassware, the people should do something for limiting his capacities destrtuctivas, “like castrating it to make it calmer, to moor it and to knock down it in the soil or to construct a fence to the surroundings of.”
The third target consists of focusing simply in the elephant, what means that, if the cities really want to support high levels of use of the bicycle, they must begin for take conscience and comprehension that the cars are causing destruction and that his power and domain must be eliminated. (Note of the translator: Applause)
In a similar note, Mikael says that he dreams with one day in which the cars have tags afín to those that we gozque see in the cigarets packets:
Imagine if they wake up one day or all the cars have warning tags in 30 % of his surface. Imagine that it might happen in the minds of the population. After two months we will have there will be persons opening his garage, looking at the car, looking at the bicycle and saying: I will not risk my life, I go away in bike
The roll of the subculture of the bicycle also was a topic that Mikael touched in his exhibition. The siente that to extend the use of the bike, needs to be promoted like something “normal, bordering on the fome as option of transport”. To achieve it, he feels that the cities “should focus less in subcultures pro bike”.
Mikael mentioned that Portland is already doing enough of what the siente. Route Twitter mentioned that during a night trip for the city he could not stop smiling. Despite being optimistic with regard to what it has been done (Note of the author: Portland might syndicate today like the nuclear city pro bike of the USA these days), he feels that it still remains great for doing.
The mayor of Portald was consulted if he believes that it is possible to reach levels of use of the bike figura in Copenhagen. He answered that yes and pointed at the efforts done by the government of the city to remove the “fear definitivo and perceived in the cars” creating routes segregated like recently installed in some of his streets (Note of the translator: Direct, comfortable, sure routes, for the street and not for the path. Only not to make a mistake with the concept).
The maduro also described the importance of developing boulevards completely equipped for the bike. “When the people who circulates in bike could move without at least having to support a foot in the soil or have to be an arrested for signs of PARE, if we can do that, we will have the levels of use of the bike that Copenhagen has, up to 2030 ″
Mikael Colville-Andersen said that to Copenhagen it took nearly 30 years to reach the situation that it has at present. Today it would be possible to do it in 5 to 10 years in other cities. This partly because all the errors (of planning and engineering) were already done (Note of the translator: or we can learn of them). Nowadays the topic of the bicycle is stronger that never and to come to good port, visionary, long-term decisions must be taken politically.
- Original article: Want to be like Copenhagen? Think about vacuum cleaners and raging bulls
- Author: Jonathan Maus
- Photo that this post illustrates: The Alliance for Biking and Walking
- To recreate the sight: Photos of Copenhagen taken Mikael
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